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July 2008 Off the Wire . . .



News Article 02raw

National MS Society, Michigan Chapter & Organic Digital Announce Launch Of New Da Vinci Awards(R) Web Site

Main Category: Multiple Sclerosis
Article Date: 30 Jul 2008

Annually for the last seven years, the National Multiple Sclerosis Society, Michigan Chapter has hosted the da Vinci Awards® in recognition of outstanding achievements in technologies, designs, and disciplines that enhance personal mobility. This week the Society is pleased to announce the unveiling of a completely redesigned Web site dedicated to the da Vinci Awards -

A team of dedicated volunteers from digital marketing agency Organic, together with the National MS Society, Michigan Chapter and the da Vinci Steering Committee, contributed to its redesign. Employing Organic's approach of empathy-based experience design, the team began by developing key user goals for the new site which guided the experience design and production process. The result is a purposeful, engaging experience that inspires users to "Join the Movement" and help create a world free of multiple sclerosis.

"Organic is a long standing supporter of the da Vinci Awards not only because the National Multiple Sclerosis Society does important work to improve the lives of people with MS, but also because they celebrate and embrace innovative technologies and marketing programs that help get the word out," said Chuck Russo, Chief Client Development Officer for Organic. "This new site truly captures the essence and energy of these awards, and we were delighted to have played a part in its redesign."

The home page offers a powerful image of Sarah Reinertsen, the Lincoln Reach Higher ad campaign star and one of this year's da Vinci Award winners. Reinertsen is the first female amputee to compete in and finish the Hawaii Ironman® contest. This powerful image truly conveys the spirit of the da Vinci Awards®.

MS stops people from moving. The National MS Society exists to make sure it doesn't. We help each person address the challenges of living with MS. In 2007 alone, through our home office and 50 state network of chap¬ters, we devoted nearly $136 million to programs that enhanced more than one million lives. To move us closer to a world free of MS, the Society also invested more than $50 million to support 440 research projects around the world. We are people who want to do something about MS NOW.

National MS Society

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